Man In Th Box
MOTOMEDIA CEO with PHD, TBWA,
SPV at the official launch of
“MAN IN THE BOX”
MTN wanted to create a tactical targeted campaign forworking class and SMEs, Conceptualizing the idea with TBWA and PHD
when we were contacted on the project that seems impossible due to the complexity of the brief.
We analyzed the brief internally and within 24hrs we reverted with the solutions, won the pitch and made history
Till date Man in the box is one of the most successful campaign in Africa spanning across the continent with over 100 millions of
people talking about the success of the campaign.